Case Study: Chämpo launches a bespoke Shopify experience with By Association Only

Champo launches bespoke Shopify theme with By Association Only in 2019

The haircare company Champo, founded by Kuldeep Knox, sought to launch a brand that married ancient Indian Ayurvedic practices with modern, UK-produced formulas. The company commissioned the vendor By Association Only to design and build its launch website on the Shopify Plus platform.

By Association Only designed and built a bespoke Shopify theme for Champo ahead of its launch. The solution included a custom-made quiz to help consumers determine their hair type and the correct product range. The project was successful, leading to Champo continuing its relationship with By Association Only on an ongoing retainer agreement.

Champo