Case Study: Burton Snowboards brings its brand personality back to digital with By Association Only

Burton Snowboards launches across North America, Europe and APAC with By Association Only

Burton Snowboards, a globally recognized snowboarding equipment brand, faced the challenge of a stagnant digital experience on Salesforce Commerce Cloud that limited content creation, required heavy developer support, and failed to capture the brand's unique personality. They partnered with the vendor By Association Only to migrate to a new platform and completely rethink their ecommerce presence.

By Association Only designed and developed a new global ecommerce experience on Shopify Plus. The solution introduced a flexible design system with dynamic layouts and motion, placing storytelling and editorial content alongside commerce. This gave Burton's team greater autonomy to create engaging content without developer reliance. The new platform improved product discovery and provided a consistent foundation for North American, European, and APAC markets.

Burton Snowboards