Case Study: Astrid & Miyu achieves a more flexible, personalised Shopify 2.0 store with By Association Only

Astrid & Miyu launches Shopify 2.0 with By Association Only for international stores

Astrid & Miyu, a British jewellery brand, commissioned the vendor By Association Only to migrate its store to Shopify 2.0. The challenge was to create a more sophisticated design that promoted product personalization and offered smoother product data management with increased flexibility for content.

By Association Only designed and developed a new site for Astrid & Miyu that allows for the engraving of pieces and building custom jewellery sets. The solution included UX improvements and streamlined app use. The vendor also implemented technologies from partners like Klevu, LoyaltyLion, Okendo, Loop Returns, and Gorgias to support the brand's international stores and enhance customer experience.

Astrid & Miyu