Case Study: Anya Hindmarch achieves a bespoke Shopify Plus migration and personalised shopping experience with By Association Only

Anya Hindmarch launches Shopify Plus in 14 weeks with By Association Only

The customer, Anya Hindmarch, an iconic British accessories brand, faced the challenge of migrating from Salesforce Commerce Cloud to Shopify Plus within an ambitious timeline. The brand's complex requirements for bespoke and personalized products needed to be addressed. They engaged the vendor, By Association Only, for this project.

By Association Only implemented a bespoke Shopify Plus website alongside a custom private application with a back-end GUI for staff to configure product options. This solution provided live visualization for personalized products and was integrated with the existing visual engine. The new site was successfully launched in just 14 weeks, supporting four store instances for internationalization.

Anya Hindmarch