Case Study: ITV Creative achieves a central brand hub and consistent identity with Asset Bank

We Worked With Itvcreative To Create A New Brand Hub For ITV's Rebrand

ITV plc is one of the UK’s best-known broadcasters and, after a 2013 rebrand, needed a single, on‑brand place for its in‑house creative agency (ITVCreative), employees and external partners to access and share approved brand assets. The key challenge was creating a Brand Site that fitted seamlessly with ITV’s new identity and could lead by example across the organisation.

Asset Bank built a central brand hub that delivers approved logos, templates and fonts, online and downloadable brand guidelines (automatically included with asset downloads), SSO, an approval workflow for creative, and detailed usage reports. The site streamlined access, sped up approvals, supported business development and sales, archived approved files for audit, and earned strong client praise for usability and service.

ITV Creative

Dan Gleeson

Marketing Producer