Case Study: The Makaton Charity grows membership and digital access with Asset Bank

The Makaton Charity launches digital hub in five months with Asset Bank

The Makaton Charity, which provides training and resources for people with communication difficulties, faced a critical challenge when the COVID-19 pandemic halted its face-to-face teaching, causing a 95% loss in revenue. They needed to pivot quickly to a digital model to continue reaching their members and the global audience. They implemented the digital asset management platform Asset Bank to serve as a central hub for their content.

Asset Bank provided a solution by integrating with the charity's membership system, iMIS, enabling a subscription model and user-based permissions for tutors, learners, and staff. This allowed users to access signs, symbols, and videos online. As a result, The Makaton Charity saw a member increase of 30,000, regained 90% of its lost revenue, and won an industry award for its digital transformation.

The Makaton Charity