Case Study: Serco Group plc reduces brand risk and boosts efficiency with Asset Bank

Serco Group plc centralizes digital assets for 100,000 employees with Asset Bank

Serco Group plc, a major public services organization with over 100,000 employees, faced a significant challenge in managing brand consistency and handling numerous requests for digital assets. The communications team was spending excessive time responding to emails and phone calls from employees and external suppliers. To address this, they turned to Asset Bank for a digital asset management (DAM) solution.

Asset Bank implemented its enterprise DAM solution, which included a personalized demo to secure stakeholder buy-in. The results were clear within six months, with all assets centralized in a single hub. The solution featured LDAP integration for single sign-on and a REST API, which drove efficiency, reduced requests to the communications team, and significantly improved brand management across the global organization.

Serco Group plc