Case Study: Merlin Entertainments strengthens employer branding and streamlines recruitment with Asset Bank

Merlin Entertainments manages 300 global users with Asset Bank

Merlin Entertainments, a global operator of theme parks and attractions, faced a significant challenge in managing consistent employer branding across its vast international enterprise. With a small recruitment marketing team, they struggled with an inefficient workflow where freelance photographers sent large image files via email, which then had to be manually downloaded, renamed, and uploaded to a shared drive. This process was incredibly time-consuming and made it difficult to share approved, on-brand assets with their hundreds of international users. To solve this, they implemented the Asset Bank digital asset management (DAM) solution.

Asset Bank provided a centralized hub that streamlined the entire process. The solution allowed photographers to upload assets directly via a link, freeing the team from email clutter. The vendor's platform enabled user-based permissions and a customizable homepage, ensuring brand consistency and easy access to assets. This resulted in a massive efficiency gain for the recruitment team, freeing up their time to focus on strategic work. Asset Bank successfully supports over 300 active users across the global enterprise.

Merlin Entertainments

Natalie Mallory

Recruitment Marketing Executive