Case Study: Merlin Entertainments strengthens employer branding and streamlines recruitment with Asset Bank

Merlin Entertainments manages 300 global users with Asset Bank

Merlin Entertainments, a global operator of theme parks and attractions, faced a significant challenge in managing consistent employer branding across its vast international enterprise. With a small recruitment marketing team, they struggled with an inefficient workflow where freelance photographers sent large image files via email, which then had to be manually downloaded, renamed, and uploaded to a shared drive. This process was incredibly time-consuming and made it difficult to share approved, on-brand assets with their hundreds of international users. To solve this, they implemented the Asset Bank digital asset management (DAM) solution.

Asset Bank provided a centralized hub that streamlined the entire process. The solution allowed photographers to upload assets directly via a link, freeing the team from email clutter. The vendor's platform enabled user-based permissions and a customizable homepage, ensuring brand consistency and easy access to assets. This resulted in a massive efficiency gain for the recruitment team, freeing up their time to focus on strategic work. Asset Bank successfully supports over 300 active users across the global enterprise.

Merlin Entertainments