Case Study: ITV achieves consistent brand control with Asset Bank

ITV centralizes brand assets and approvals with Asset Bank across 1 approved hub

ITV plc, a major UK commercial broadcaster, faced the challenge of managing and sharing its new unified brand identity following a rebrand. Their in-house creative agency, ITV Creative, needed a central hub to provide employees, suppliers, partners, and journalists with access to approved assets while ensuring brand consistency. They implemented Asset Bank's digital asset management (DAM) platform to solve this.

Asset Bank provided a centralized brand hub that seamlessly integrated with ITV's identity. The solution included a user-friendly platform for downloading approved logos, templates, and guidelines, an approval workflow for new creative work, powerful reporting tools, and single sign-on for employees. The vendor, Asset Bank, delivered a powerful system that successfully gave ITV a consistent identity across all its operations and was praised by the customer for its performance and service.

ITV