Case Study: IFAD streamlines global image sharing with Asset Bank

IFAD shares images with partners worldwide using Asset Bank, reaching 518 million people

The International Fund for Agricultural Development (IFAD) faced a significant challenge in managing and distributing its digital image assets. Their previous system relied on physical CDs and an inefficient process for fulfilling internal and external image requests, which hindered their ability to share content with global partners. They needed a robust digital asset management (DAM) solution to replace this outdated workflow and chose to implement Asset Bank.

Asset Bank provided a configurable, cloud-hosted DAM system that met IFAD's specific needs. The solution eliminated their reliance on CDs and provided instant access to assets for designers and partners worldwide. Since its implementation in 2010, IFAD has customized Asset Bank with new functionalities, enhancing reporting and user support. The vendor's system proved to be an intuitive, cost-effective solution that greatly streamlined IFAD's image sharing operations.

IFAD