Case Study: Guinness World Records achieves centralized asset management and streamlined record submissions with Asset Bank

How Our Customised Digital Asset Management Software Has Helped Streamline Processes

Guinness World Records, the global authority on record-breaking achievements, needed a way to centralize and better manage the large volume of brand assets and media submitted for record attempts—text, images and videos—so staff could process evidence more efficiently and partners could access approved content.

Asset Bank delivered a highly customisable Digital Asset Management system integrated with Guinness World Records’ database via a REST API, letting users submit all evidence through guinnessworldrecords.com and automatically transfer and categorise it for staff use. Launched in February 2014, the solution centralized assets, reduced workloads, made content easy to find with minimal training, and opened controlled access to partners, earning strong positive feedback from the organisation.

Guinness World Records

Rob Howe

IT Director