Case Study: Merlin Entertainments achieves consistent global employer branding and streamlined hiring with Asset Bank

How Merlin Entertainments promotes their Employer Brand and hires the best new talent from around the world

Merlin Entertainments — the global operator behind Legoland, Thorpe Park, Madame Tussauds and more — needed a reliable way to manage employer branding and recruitment imagery across 27,000 employees and multiple international sites. With a tiny recruitment marketing team, manual processes (heavy email attachments, OneDrive downloads, inconsistent labeling and sharing) were slowing workflows, risking off-brand usage and making consent and privacy management difficult.

Merlin implemented Bright’s Asset Bank DAM so photographers upload directly, assets are pre-labelled and permissioned, and facial-recognition plus attached consent forms make it easy to find and remove people’s images. The result: a consistent, secure global employer brand, far less admin for the recruitment team, smoother sharing across offices and 300 active Asset Bank users worldwide — freeing the team to focus on strategy rather than file management.

Merlin Entertainments

Natalie Mallory

Recruitment Marketing Executive