Case Study: Benenden Health achieves a streamlined, user-friendly brand hub with Asset Bank

How an Asset Bank Health Check breathed new life into Benenden Health’s system making it feel fresh and easier to use

Benenden Health, a UK not-for-profit private healthcare provider founded in 1905, was struggling to get value from its Asset Bank DAM. Over time the system became a cluttered archive of some 11,000 assets with unclear folder permissions, outdated files and slow one-by-one uploads, making it hard to find assets, control brand usage and demonstrate ROI.

After an eight-hour Asset Bank Health Check with their consultant, Benenden reorganised group-based folder structures, set granular access controls, enabled bulk uploading and auto-tagging, and ran targeted admin training. The result is an up-to-date, team-specific brand hub that speeds asset handling, enforces brand consistency, boosts adoption across teams and is supported by planned quarterly audits and ongoing engagement.

Benenden Health

Ellie

Brand Marketing Consultant