Case Study: Aarsleff Ground Engineering achieves centralised digital asset management and a unified brand experience with Asset Bank

How Aarsleff brought their brand to life by revolutionising their approach to managing digital assets

Aarsleff Ground Engineering, a specialist construction group with teams across seven European countries, faced a growing problem: marketing assets were scattered across servers, network drives and desktops, making it slow and difficult for teams to find, share and reuse files. With a larger, distributed marketing capability, the group needed a single source of truth and a collaborative vendor relationship to bring order, consistent branding and easier access to assets across the organisation.

They implemented Asset Bank as a company-wide DAM, working with “champion users” to design a clear taxonomy, branded transfer rooms and shareable galleries. Launched within months, the system drove rapid adoption—nearly 100 regular users, 300+ logins/downloads in 30 days and 1,327 searches in six months—reducing ad hoc marketing requests, increasing self-service and reuse, and delivering a consistent branded experience and better cross-team visibility across countries.

Aarsleff Ground Engineering

Jessica Banham

Group Marketing & Brand Manager