Case Study: GEA achieves global brand consistency and faster asset delivery with Asset Bank

GEA streamlines 18,000-employee asset management with Asset Bank

GEA, a global technology supplier for the food, beverage, and pharmaceutical industries, faced the challenge of managing a huge volume of marketing content across its five divisions. They lacked a centralized system to ensure brand consistency and an easy way to deliver assets in the many different formats required for their global campaigns, leading to inefficiency and stored duplicates.

Asset Bank provided a solution as GEA's centralized brand asset management system. It serves as a single source of truth with smart metadata and role-based access, and it instantly transforms files into the required formats, eliminating the need for duplicate assets. The vendor's tailored onboarding process effectively addressed GEA's specific pain points, ensuring a unified brand identity across the organization.

GEA