Case Study: Elior North America streamlines creative asset management with Asset Bank

Elior North America streamlines creative assets for 13 brands with Asset Bank

Elior North America, a global food service company operating 13 distinct brands, faced a significant challenge in managing tens of thousands of fragmented and hard-to-find digital assets. This disorganization led to wasted time, the use of unapproved or outdated materials, and serious legal and reputational risks. To solve this, they implemented the digital asset management platform Asset Bank.

Asset Bank provided a centralized, user-friendly hub for all approved assets, supported by custom setup and migration assistance. This solution was enhanced by integrating the CI HUB connector, which allowed direct access to assets from within creative tools like Adobe. The immediate impact included faster proposal and design turnaround times, stronger visual consistency across all brands, and a significant reduction in time spent chasing files, allowing teams to focus more on creation and strategy.

Elior North America