Case Study: Charming Charlie achieves scalable central sample management and faster discovery with Asset Bank

Charming Charlie - Customer Case Study

Charming Charlie is a rapidly growing North American retailer of women’s jewelry and accessories with over 350 stores. Samples and their images are central to its e-commerce, marketing, merchandising and vendor reconciliation processes, but the company was struggling to manage a rapidly expanding sample library (10,000+ items) and needed a single searchable system to find items by vendor, style, color and other attributes.

Asset Bank delivered a branded trial configured to Charming Charlie’s metadata needs, which was migrated into a cloud-hosted Samples Catalogue for easy scaling. Within six months the system held 25,145 assets, prompted vendors to upload photos before shipping, improved cross‑functional visibility, and won praise from the sample coordination manager for both the product and service.

Charming Charlie

Dena Arevalo

Sample Coordination Manager