Case Study: Amnesty International protects sensitive media and streamlines digital asset management with Asset Bank

Amnesty International manages 250,000+ downloads with Asset Bank

Amnesty International, a global human rights organization, needed a digital asset management (DAM) solution from vendor Asset Bank. Their complex challenge was to securely manage sensitive photographs and videos, requiring flexible permissions to protect vulnerable people featured in the assets and to control usage context to prevent endangering lives.

Asset Bank implemented a tailored DAM system that acts as a centralized repository and archive. The solution featured a traffic-light permissions system and hidden previews for sensitive assets, ensuring safe and controlled access. As a result, Amnesty International has seen over 250,000 downloads and grown to over 6,000 international users since 2008, making the Asset Bank system an essential resource for their global advocacy.

Amnesty International