Case Study: Aarsleff Ground Engineering streamlines brand asset sharing with Asset Bank

Aarsleff Ground Engineering launches DAM in 12 months with Asset Bank

Aarsleff Ground Engineering, a ground engineering group with operations across seven European countries, faced the challenge of managing its digital assets which were stored across disparate servers, drives, and desktops. This made it difficult for their growing marketing team to find and share files. They partnered with the vendor Asset Bank to implement its digital asset management (DAM) solution as a single source of truth for all marketing and project materials.

Asset Bank provided a centralized, user-friendly platform with a clear folder structure and robust sharing options, including a branded transfer function for external clients. The results were significant, with successful user adoption across eight companies in seven countries. Measurable impacts included over 300 user logins and downloads in a 30-day period and 1,327 successful search requests in the first six months, greatly increasing marketing efficiency and brand consistency.

Aarsleff Ground Engineering