Case Study: Santander achieves centralised, compliant digital asset management with Asset Bank

A Multi-Functional Digital Asset Management System For One Of The World’s Largest Banks

Banco Santander, one of the world’s largest banking groups with a major UK presence, needed a single Digital Asset Management solution to replace a mix of systems used over 13 years. Their brief demanded a regulatory archive, a central artwork library for marketers and agencies, and a brand and photography repository — all within budget and easy enough for varied user groups to adopt.

Asset Bank’s Enterprise platform was customised into a multi‑section Creative Bank with tailored user views, granular permissions and admin self‑service backed by vendor support. Features for grouping campaign assets and reviewing download requests improved risk control and workflow. The system now holds over 86,000 assets and serves 881 users across Santander, agencies and third parties, delivering a scalable, manageable library that met their requirements.

Santander

Lucinda Parish

Brand Strategy and Experience