Case Study: Xodo reverses organic traffic losses with Assertive Media's SEO audit

Xodo reverses organic traffic losses with Assertive through a full SEO audit

Xodo, a productivity software brand offering PDF and document tools, experienced a sustained decline in organic traffic due to multiple factors including Google's Helpful Content updates, the introduction of AI Overviews, and significant JavaScript rendering issues. To diagnose and reverse these losses, they engaged the services of Assertive Media for a comprehensive SEO audit.

Assertive Media delivered a full deep-dive audit that isolated the root causes of the traffic decline. Their solution involved a forensic analysis of data to separate the impacts of algorithmic updates, quantified the click loss from AI Overviews, and identified critical technical issues where content was failing to render for search engines. The vendor provided Xodo with a clear, prioritized recovery roadmap to address these findings and guide their organic search recovery.

Xodo