Case Study: Virgin Pure protects SEO equity and grows non-brand visibility with Assertive

Virgin Pure protects SEO equity through 1:1 migration mapping with Assertive

Virgin Pure (transitioning to Our Taap), a D2C home water brand, had a strong brand identity but its organic channel was underperforming with very little non-brand visibility. This challenge was compounded by the inherent risks of their planned full rebrand and domain migration. They enlisted Assertive Media to diagnose the channel's underperformance and protect their SEO equity through the transition.

Assertive Media delivered an SEO audit to diagnose the non-brand visibility gap and implemented a structured pre and post domain migration audit framework. This solution protected rankings and indexed pages through the rebrand, pre-empted migration risks, and stabilized performance post-launch. The work positioned Virgin Pure to grow organic as a meaningful non-brand acquisition channel, with Assertive Media providing ongoing SEO support for the wider rebrand.

Virgin Pure (transitioning to Our Taap)