Case Study: SQS improves SEO performance with Assertive Media

SQS improves SEO compliance with Assertive’s 12-month strategy

The customer, SQS, a large global organization providing IT and infrastructure services, faced challenges with its organic search strategy. Their website was not ranking prominently despite having strong domain authority. They engaged the vendor, Assertive, to conduct a comprehensive SEO audit to identify the root causes, which included issues like keyword cannibalization, geo-location problems, and content misalignment.

Assertive provided a detailed audit that uncovered technical, on-site, and off-site SEO issues. Based on this, they developed a 12-month strategy to guide SQS's internal team, prioritizing fixes by their potential ranking impact. The solution focused on resolving index stability and improving international market performance. While specific metrics were not provided, the vendor's supportive role helped SQS fix, implement, and improve their organic search positions.

SQS