Case Study: Sage strengthens international SEO and reduces cannibalisation with Assertive

Sage boosts international SEO performance with Assertive in 2 weeks

Assertive Media provided SEO consulting services to Sage, a global leader in accounting, payroll, and HR software. The challenge was Sage's large and complex international SEO setup on Sitecore, which led to cannibalization between English-language website variants and made large-scale SEO changes difficult to scope and execute across the organization.

The solution from Assertive Media involved a comprehensive audit and strategic recommendations for global consolidation of English content, adjustments to hreflang strategy, and addressing weak, duplicated pages. The key achievements included providing strategic guidance to Sage's core SEO team, identifying growth opportunities, aiding international SEO decision-making, and directly addressing the cannibalization issues to strengthen performance for key search queries.

Sage