Case Study: Pharmacy Online achieves 420% organic traffic growth with Assertive

Pharmacy Online drives 220% more product sales with Assertive

Pharmacy Online, a UK-based online pharmacy, faced declining website traffic for over two years in a highly competitive pharmaceutical market. They enlisted the vendor Assertive to perform a comprehensive SEO audit and strategy to reverse this trend, improve product sales, and recover lost search rankings.

Assertive implemented a full technical, content, and link audit, then addressed key issues like product indexing and regulatory content compliance. Through a structured SEO strategy and continuous testing, they drove significant recovery and growth. The results included a 420% increase in non-brand organic traffic, a 220% increase in product sales, and a 122% increase in conversion rate, generating over £2 million in additional revenue for Pharmacy Online.

Pharmacy Online