Case Study: Justerini & Brooks improves PPC conversions and SEO performance with Assertive

Justerini & Brooks boosts PPC conversions 100% with Assertive

Justerini & Brooks, a fine wine and spirit merchant, faced the challenge of improving total digital conversion performance. They had a pre-existing but underperforming PPC campaign and significant organic keyword opportunity gaps. They enlisted Assertive Media to help rebuild their PPC structure and address on-site and off-site SEO issues to significantly increase sales transactions.

Assertive Media first rebuilt and optimized the PPC campaign to drive immediate profitability, which bought time to address the organic strategy. The SEO work involved audits to resolve cannibalization and improve content, using PPC data to identify conversion opportunities. The vendor's strategy was highly successful, significantly increasing the PPC campaign's TROAS and average order value while laying the groundwork for organic growth.

Justerini & Brooks