Case Study: Casinofy recovers from organic search losses with Assertive Media SEO audit and recovery strategy

Casinofy quantifies AI Overview click loss and recovers SEO with Assertive

Casinofy, a casino affiliate brand, faced sustained organic search losses due to Google's Helpful Content Updates and AI Overview click suppression. The challenges included declining rankings across content segments, poor user engagement on longer articles, an underperforming backlink profile, and legacy content dragging down site quality. They turned to Assertive Media for a specialized SEO audit and recovery strategy.

Assertive Media delivered a focused audit, diagnosing root causes and separating HCU impact from AI Overview losses. Their solution included auditing landing pages against casino-specific E-E-A-T benchmarks, analyzing engagement data to fix content retention issues, reviewing the link strategy, and providing a prioritized recovery roadmap. The vendor's work equipped Casinofy with a clear plan to recover lost ground and compete effectively in a highly scrutinized vertical.

Casinofy