Case Study: Fitness First achieves a premium digital transformation with Assemblysoft

Fitness First returns to profit with Assemblysoft's Azure and DevOps transformation

Fitness First, an international fitness center, faced the challenge of redefining its devalued core offer and returning to profitability in a saturated market. They aimed to achieve a premium market position with a richer customer experience. Assemblysoft was engaged to provide its Microsoft Azure expertise and assist with a comprehensive digital transformation.

Assemblysoft implemented a multifaceted solution that included designing a member-first Web API with Microsoft Azure, creating the first DevOps pipeline using Infrastructure as Code, and contributing to the development of a gamified frontend Angular application and customer-facing website. This digital transformation successfully elevated Fitness First's brand positioning, created an innovative member experience, and improved operational efficiency, which contributed to the business's return to profitability.

Fitness First