Case Study: Yarra City Council brings music and energy to the streets with Assemblo

Yarra City Council drives 9,000+ visitors to Busking in Yarra with Assemblo

Yarra City Council, a local council in Victoria, sought to drive more foot traffic and support struggling retail centers by creating a more vibrant street atmosphere. They approached the vendor Assemblo to develop an initiative that would energize their suburbs and engage shoppers.

Assemblo developed and supported the "Busking in Yarra" annual event, a busking competition that included a mobile-first website with a performer map and voting system, social media integration, and geo-targeted advertising. The solution successfully attracted 31 buskers and 12 local sponsors. The measurable impact for Yarra City Council included over 9,000 unique website visitors, more than 3,600 public votes, 1,700 new social media followers, thousands of new email list subscribers, and high engagement from the local community.

Yarra City Council