Case Study: Flour + Salt creates a standout casual dining brand with Assemblo

Flour + Salt launches a minimalist dining brand across menus, signage and online in a tight deadline with Assemblo

Flour + Salt, a casual dining restaurant in Fairfield, Melbourne, faced the challenge of developing a distinctive brand that would stand out locally and reflect the simplicity and care put into their pizza and pasta. They engaged the vendor Assemblo to create this branding for use across all their collateral, signage, and online presence.

Assemblo implemented a minimalist branding solution focused on the restaurant's core ingredients, flour and salt, to highlight authenticity and quality. Working closely with the owners to a tight deadline, Assemblo successfully rolled out the new brand across menus, signage, pizza boxes, and the website, effectively capturing the honest and unpretentious dining experience.

Flour + Salt