Case Study: Elsternwick Mainstreet Committee achieves a successful annual Halloween event with Assemblo

Elsternwick Mainstreet Committee drives 2,000-3,000 visitors with Assemblo's Halloween event

The Elsternwick Mainstreet Committee (emc), representing a group of traders, sought to create a major annual event to attract more visitors to Elsternwick Village and bridge the gap between its daytime and nighttime trade. They engaged Assemblo to develop and execute a signature event that would activate the entire precinct.

Assemblo created and produced the "Halloween in Elsternwick Village" event, featuring a daytime Family Spooktacular and a nighttime Spooky Soirée. The solution included comprehensive branding, marketing, and on-the-day logistics. The event was a massive success, attracting an estimated 2000-3000 people, generating over 154,000 social media impressions, and receiving high praise from traders and the public, cementing it as a new annual fixture for the precinct.

Elsternwick Mainstreet Committee (emc)