Assemblo
42 Case Studies
A Assemblo Case Study
Ecocycle Australia, a leading recycler of mercury, lighting, batteries, and e-waste, faced the challenge of relaunching its brand online to support aggressive growth and drive lead generation. The recycling industry also struggled with low consumer awareness and participation. Assemblo was engaged to help overcome these obstacles and establish a market-leading digital presence.
Assemblo developed a comprehensive digital strategy focused on education and conversion, which included a fully-responsive website with a simplified user experience and a robust content marketing program. This solution generated 150-300 qualified leads monthly, over 10,000 monthly pageviews, and grew an organic email database to 7,000 subscribers. Their work, which included achieving hundreds of #1 search rankings, directly supported the launch of a new subsidiary and established Ecocycle as Australia's leading recycler.