Case Study: Craigieburn Central and CS Square empower retailers with Assemblo

Craigieburn Central and CS Square improve retailer marketing during COVID-19 with Assemblo

Craigieburn Central and CS Square, two shopping centres, sought to support their smaller retailers who were struggling with the rapid shift to digital and the challenges of the COVID-19 pandemic. They needed to provide these retailers with the tools and knowledge to market themselves online effectively. They partnered with vendor Assemblo to create an educational initiative focused on digital marketing.

Assemblo facilitated a series of seminars to educate retailers on digital strategy and the marketing mix. They also supported the retailers by creating high-quality visual content for social media promotions. This initiative provided retailers with actionable strategies, improved positive sentiment towards the centre management, and enhanced the overall brand identity for the centres during a difficult period for retail.