Case Study: City of Port Phillip encourages more residents to bike to work with Assemblo

City of Port Phillip boosts Bike To Work attendance with Assemblo in October 2014

The City of Port Phillip wanted to encourage its residents to bike to work but faced the challenge of a common perception that cycling was only for the super fit. The council engaged vendor Assemblo to develop a promotional campaign for its Bike To Work program to overcome this barrier and attract a broader audience.

Assemblo developed a solution centered on the idea that "cycling is for everyone," creating a campaign with striking, comic-inspired visuals to humanize the issue and make it feel accessible. The vendor supported the campaign with materials across direct mail, posters, social media, and outdoor advertising. The campaign received a positive community response, resulting in high attendance at events, valuable participant feedback, and great uptake via social media and the website.

City of Port Phillip