Case Study: Camberwell Centre Association boosts health and wellness awareness with Assemblo

Camberwell Centre Association reaches over 500,000 users with Assemblo

The Camberwell Centre Association, representing over 700 businesses in Melbourne's Camberwell Junction precinct, faced the challenge of attracting new customers to its emerging health and wellness retailers. They partnered with the vendor Assemblo to collectively promote these traders and position the area as a wellbeing destination.

Assemblo developed and executed the CamberWELL-BEING Wellness Trail, a day-long experiential festival. The solution included a branded event with a passport system to incentivize visits, a targeted promotional campaign, and a custom website for registration. The Assemblo initiative was a massive success, reaching over 500,000 users on social media, generating thousands of event attendees and new followers, and successfully establishing Camberwell as a leading health and wellness destination. The event's impact was so positive it became an annual occurrence.

Camberwell Centre Association