Case Study: Camberwell Centre Association boosts precinct foot traffic with Assemblo’s Dine In Dine Out festival

Camberwell Centre Association drives record crowds over 6 years with Assemblo

The Camberwell Centre Association sought to promote its shopping precinct's diverse food and dining options during the quiet winter months. To address this challenge, they enlisted the event management services of Assemblo to create a dynamic month-long festival.

Assemblo developed the brand and strategy for the annual Dine In Dine Out event, which they coordinated and managed. The solution included a large opening weekend festival with cooking demonstrations, a jazz lounge, extensive promotion across digital and traditional media, and a custom newspaper distributed to 30,000 households. Assemblo's work resulted in record crowds, providing local traders with a significant opportunity to showcase their businesses and driving substantial foot traffic into the precinct throughout the event.

Camberwell Centre Association