Case Study: Camberwell Centre Association boosts Christmas foot traffic and sales with Assemblo

Camberwell Centre Association drives 27,000 website visits with Assemblo

The Camberwell Centre Association, representing over 700 retailers in Melbourne's Camberwell Junction precinct, faced the challenge of creating a lasting annual experience to support its traders during the crucial Christmas period. They needed to foster a sense of community and drive foot traffic to distinguish the open-air precinct from large shopping centres and online retailers. They partnered with the vendor Assemblo to develop a solution.

Assemblo created and continues to run the annual Camberwell Christmas Family Day, an event featuring festive entertainment, live social media coverage, and a popular "Where's Rudolph?" treasure hunt competition. The solution successfully cultivated a festive community atmosphere. Assemblo's work resulted in the event attracting thousands of people, with traders reporting significantly higher customer numbers and sales. Measurable impacts included 27,000 website visits, almost 700,000 ad impressions, and a grown email database of over 8,000 subscribers.

Camberwell Centre Association