Case Study: Zircon boosts brand awareness with Aspire

Zircon drives 25.7M impressions with Aspire

Zircon Corporation, a leading manufacturer of stud finders, sought to increase awareness of its StudSensor L50 and demonstrate its value as an essential DIY tool. To achieve large-scale execution, the company partnered with vendor Aspire and its Agency Services team to launch an influencer campaign that would educate and inspire their target audience.

Aspire managed a full-service campaign by strategically selecting 11 diverse creators to produce authentic content distributed across Instagram, YouTube, and Facebook. The solution resulted in 25.7 million impressions, 523,000 engagements, and 1,200 attributed link clicks, significantly exceeding engagement benchmarks and driving measurable sales.

Zircon Corporation