Case Study: Wolverine scales influencer program 3x and cuts content production costs 10x with Aspire

Why a footwear brand recommends AspireIQ to manage influencer marketing

Wolverine, a 135-year-old footwear and apparel brand known for durable work boots for people in the trades, needed authentic, scalable content to reach men aged 18–35. Managing 5–10 influencer relationships via Slack left the team unable to track shipment, posting, or approvals and made scaling impossible, so Wolverine turned to Aspire’s influencer marketing platform (AspireIQ) to centralize and professionalize their program.

Using Aspire, Wolverine imported existing influencers, automated campaign workflows, and built a searchable content library while discovering new audience connectors (e.g., female bloggers with partners in trades). The result: a 2–3x scale of their program without extra time, up to 10x cost savings on content creation, millions of impressions (key campaigns drove 3M–5.2M+ impressions) and a 1,344% campaign ROI—outcomes that led Wolverine to recommend Aspire to sister brands like Merrell.

Wolverine

Michael Boss

Digital Marketing Manager