Case Study: Rasa Scales Authentic Product Seeding with Aspire

Rasa scales product seeding results by partnering with authentic creators

Rasa, a wellness brand known for adaptogenic coffee blends, wanted to scale awareness and product usage through influencer marketing but had a lean team and limited bandwidth. They partnered with Aspire and its Agency Services to manage a high-volume product seeding campaign that could activate hundreds of creators efficiently.

Using Aspire’s product fulfillment, creator communications, and analytics tools, Rasa sent products to 800 creators and encouraged organic posting without required deliverables. The campaign generated 236 creator posts, 424 organic posts, 342K real impressions, and a 3.46% average engagement rate, helping Rasa build authentic relationships with brand-aligned creators and achieve nearly 3x the industry benchmark post rate.

Rasa