Case Study: prAna boosts influencer marketing efficiency with Aspire

prAna uses Aspire to simplify influencer campaigning from end to end

prAna, the outdoor active lifestyle brand, wanted to simplify and scale its influencer marketing without adding strain to a lean team. Working with Aspire, they used the Creator Marketplace and campaign management tools to replace manual influencer search, streamline approvals, centralize content, and improve visibility across their end-to-end influencer program.

With Aspire, prAna improved creator communication, sped up payments, and gained strategic support from Aspire’s customer success team to optimize campaigns. The results included 40 hours saved per campaign and a 3% engagement rate, along with increased impressions and better tracking of content performance.

prAna

Hannah Spangenberg

Social Media Program Manager