Case Study: Zumba boosts influencer reach and class attendance with Aspire

How Zumba streamlined its influencer marketing program with Aspire

Zumba, the global fitness brand offering classes in 180 countries, needed a way to boost in-person class attendance through influencer marketing across many different demographics. To manage this complexity, Zumba turned to Aspire and its Influencer Search Engine and Impact Value Dashboard to help identify creators who could speak to audiences like postpartum moms, kids, adults 45–60, and more.

Aspire provided white-glove support by recommending creators, handling outreach, negotiations, and contracts, while also running the data and analytics process end-to-end. As a result, Zumba streamlined its influencer program, formed 11 influencer partnerships for video content, and reached more than 1 million potential followers through Aspire-powered campaigns.

Zumba

Idelis Martinez

Senior Social Media Manager