Case Study: U.S. Ski & Snowboard achieves 55.9M impressions and $2.5M media value with Aspire

How the U.S. Ski & Snowboard Team drove 55.8M impressions on partnership content with Aspire

U.S. Ski & Snowboard partnered with Aspire to solve a key challenge: their athletes had strong online engagement, but the organization was having to work harder than typical influencers to secure brand deals and ensure athletes received the lucrative ambassadorships they deserved. Using Aspire’s influencer marketing platform, they aimed to unlock better opportunities for individual athletes while protecting the organization’s existing partner exclusivity.

With Aspire, U.S. Ski & Snowboard created a more frictionless way for brands to discover and contact athletes, managed approvals and payments more easily, and supported large-scale partnership activations like its 10-year Kappa deal. Aspire helped the organization secure over $200K in athlete sponsorships over three years, generate 55.9M impressions, create more than 1.8K pieces of content, and drive $2.5M in total media value, all at a $0.63 CPM.

U.S. Ski & Snowboard

Grant Gittus

Commercial Partnerships and Broadcast Production