Case Study: Bitsbox achieves scalable, ad-ready influencer-generated content with Aspire

How the leading educational subscription box powers their paid ads with influencer generated content

Bitsbox, a leading educational subscription box, needed to scale influencer marketing and produce more diverse, high-quality content for owned and paid channels. After manual outreach and costly agency quotes, Bitsbox turned to Aspire (AspireIQ platform, using Aspire Connect, Aspire Manage and the Recommendation engine) to find targeted mom influencers, streamline outreach, and replace expensive photo shoots.

Using Aspire’s tools to identify creators, automate relationship workflows, set content specs and review assets, Bitsbox dramatically increased influencer collaborations and repurposable content. With Aspire, they secured 300+ high-quality photos, 116+ posts and 7.5M impressions, moved from ~45–50 posts per year to more than double that volume in less time, and made influencer-generated content their primary content engine.

Bitsbox

Emma Erickson

Outreach Specialist