Case Study: Owlet achieves 102% more influencer engagement with Aspire

How Owlet Baby Care achieved a 102% increase in influencer engagement with Aspire (and an always-on post for their product creator program)

Owlet, a baby monitor company focused on giving parents peace of mind, needed a faster, higher-ROI way to scale creator partnerships after its paid influencer budget was reduced. To keep driving brand awareness and conversions efficiently, the company turned to Aspire and expanded its creator product seeding and influencer program.

With Aspire’s platform, Owlet was able to find and vet the right creators faster using audience, engagement, and demographic insights, while also streamlining outreach and review. The results included a 39% increase in content reach, a 59% increase in impressions, a 102% increase in engagement, and 20+ sales plus nearly 3,000 website sessions, with Owlet also expanding Aspire usage into multiple international markets.

Owlet

Valerie Felski

Senior Manager of Global Brand Partnerships