Case Study: Ovation Hair achieves scalable influencer marketing and discovers a record‑breaking curly‑hair market with Aspire

How Ovation Hair used influencer marketing to discover a record-breaking untapped market

Ovation Hair hired social media manager April Bobadilla to scale promotion of its Cell Therapy line but needed large amounts of high‑quality, repurposable influencer content and better management/analytics after a stalled experience with a previous vendor. Ovation turned to Aspire—using Aspire Connect, Manage and Analyze—to find the right creators, handle contracts/payments, and streamline influencer relationships at scale.

With Aspire, Ovation now works with 50–80 influencers at a time and produced 160+ posts that drove 16.8M impressions and 40K clicks; a focused campaign with curly‑hair influencers generated about 18K website visits and lifted daily landing‑page traffic from ~40 to over 2,500 visits. Aspire’s rating system, centralized management, and Analyze reporting reduced late content and contract issues and enabled Ovation to prioritize influencers with the highest ROI.

Ovation Hair

April Bobadilla

Social Media Manager