Case Study: Interstate Batteries achieves 5.3M impressions with Aspire

How our Agency Services team proves ROI through strategic influencer marketing activations

Interstate Batteries partnered with Aspire to address lower brand awareness among younger audiences and test influencer marketing for the first time. Using Aspire’s Agency Services team, the brand explored a new way to reach this demographic while keeping internal focus on strategy and leadership buy-in.

Aspire sourced and managed creators, coordinated product fulfillment and content approvals, and repurposed influencer content into paid ads through Branded Content Ads, Search Engine, Creator Marketplace, and Ads Manager integration. The campaign drove 5.3 million impressions, a 5.6% engagement rate, and 300,000 engagements, while TikTok ads beat industry benchmarks by 182% in engagement rate and influencer links helped more than 30K users find an Interstate Batteries retailer nearby.

Interstate Batteries

Kelly Cunningham

Brand Content and Social Media Manager