Case Study: M&M’S increases influencer engagement by 29% with Aspire

How M&M’S boosted influencer engagement rate by 29% with Aspire’s Agency Services

M&M’S, the Mars-owned confectionery brand, wanted to improve the performance and consistency of its influencer marketing campaigns. Before working with Aspire, its product-seeding and macro-influencer efforts delivered unpredictable results, so the team needed end-to-end strategic and logistical support to drive awareness and sales for its customized direct-to-consumer products.

Aspire’s Agency Services built tentpole campaigns around key moments like Mother’s Day, Father’s Day, and graduation season, combining paid creators with seeded influencers and handling the campaign strategy and logistics. With Aspire, M&M’S achieved a 29% year-over-year increase in influencer engagement rate, ran its most successful Mother’s Day season to date, and saved 20–25 hours per month on operational work.

M&M’s

Kerry Columbro

US Digital Director