Case Study: L.L.Bean achieves 675% ROI with Aspire

How L.L.Bean drove a 675% increase in ROI through influencer campaigns with Aspire

L.L.Bean, the outdoor apparel and gear retailer, had been running influencer marketing since 2008 but struggled to manage growth with a small two-person organic social team. With up to 200 creator relationships handled manually through Instagram and email, they needed a more efficient way to find, outreach to, and nurture the right influencers while keeping a personal touch.

By using Aspire’s end-to-end influencer marketing platform, L.L.Bean streamlined creator discovery, outreach, content approval, invoicing, and performance tracking. Aspire helped the team save up to 80 hours per week, increase collaborations with macro-influencers by 156%, and drive 675% ROI from attributed influencer demand, including 180% ROI on the “Spring Home” campaign.

L.L.Bean

Sunny Millett

Sr. Social Planner