Case Study: Klorane achieves sold-out Pomegranate launch and 10x influencer marketing efficiency with Aspire

How Klorane leveraged influencer marketing to sell out new product line

Klorane, part of Pierre Fabre, needed to scale influencer marketing for its 50th‑anniversary Chamomile campaign and the launch of a new Pomegranate shampoo line. Without a platform, Social Media Manager Hoda Abdulla spent days manually finding and contacting creators, was even flagged as a spammer, and risked underperforming with key retailers — so Klorane turned to vendor Aspire and its influencer tools (Connect, Manage, Analyze).

Aspire’s Connect, Manage and Analyze modules automated discovery, CRM‑style influencer workflow, and campaign reporting, enabling 90+ posts in the first month, reaching 5 million people and delivering 10× greater efficiency. The effort drove dramatic retail results: Klorane’s Pomegranate line jumped from a #50 performer to a sold‑out, top‑10 product at Sephora, while Aspire’s analytics helped the team prove ROI and secure budget reallocation toward influencer marketing.

Klorane

Hoda Abdulla

Social Media Manager